Clik here to view.
The Challenges for FMCG Brands in Social Media Marketing
FMCG brands are often some of the most innovative in their use of digital and social media but this great presentation from Helge Tennø shows the importance of staying ahead of the market. And of...
View ArticleClik here to view.
3 Things for FMCG Brands to Consider When Using Social Media
Guest Post by: Jo StratmannWhen it comes to FMCG brands, social media mostly consists of having some kind of Facebook or a Twitter presence to raise brand awareness and spread word-of-mouth.Taking...
View ArticleClik here to view.
Coca-Cola Cut Ad Spend by 6.6% and Invest More in Social Media
Guest Post by: Jo StratmannThe Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.A spokeswoman at...
View ArticleFrom Sales Promotions to Sales Promoters
In September I was invited by my friends from Evensysin Romania to talk about the ways FMCG brands could improve the performance of their sales promotions. When putting together my presentation (see...
View Article
